What do all potential customers visiting your website have in common? They’re interested in what you offer. Regardless of their different ages, backgrounds, needs, and tastes, you need them all to take the same steps and click the same buttons to…
Google is the world’s most popular and powerful search engine, bar none, with around 84% of the search market share in North America. When we talk about improving our ranking through SEO, we’re generally referring to Google’s ranking factors as opposed to Bing, Yahoo, or other alternative search engines.